The strategic planning and work of the Spring Branch ISD Community Engagement and Communications team recently was recognized with a Golden Achievement Award by the National School Public Relations Association (NSPRA) for the leadership of the Visioning for the Future committee.
The committee was comprised of parent, community and staff members tasked with developing The Vision of a T-2-4 Ready Graduate (“The Vision”) component of the district’s strategic plan. For several months during the 2020-21 school year, committee members collaborated to develop a set of Core Characteristics of a T-2-4 Ready Graduate. T-2-4 is Spring Branch ISD’s goal of having all students graduate ready to attain a technical certificate, military training, or a two-year or four-year college degree.
The Vision will serve as a foundational element from which the district will base all future work across the next three to five years.
“Congratulations and special thanks to Melissa Wiland [Assistant Director of Creative Services] and Abby Walker [Coordinator of Strategic Partnerships & Volunteers] for outstanding leadership of this huge project and to everyone for your role in the work,” Linda Buchman, Community Engagement & Communications Associate Superintendent, said. “Everyone played a part in this multi-month project. A true team effort!”
The Golden Achievement Award recognizes exemplary work in all aspects of school public relations, communication, marketing and engagement. This year, NSPRA selected 84 winners from entries received nationwide.
The Spring Branch ISD Communications team also received these NSPRA recognitions:
- Award of Merit for the Top Ten - digital news publication
- Award of Excellence for pre-K marketing print materials
- Award of Merit for pre-K marketing video
“Thanks to all for your Collective Greatness,” Buchman added.